How TO ADVERTISE Your Music More Effectively
Knowing how to advertise your music is without a doubt THE most important thing that you can do for your music business as well as your music career all together. You know it’s a thing that must be handled and if you’re not making efforts to learn how exactly to market your music more effectively then you ought to know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is if you’re currently managing the most basic elements of an effective music marketing campaign.
What do After all by this?
To begin it is critical to assess where you’re at right now and determine if you know and understand exactly what the basic components of a highly effective music marketing campaign are? Let’s face it, in the event that you plan on making a name on your own in the music industry it is important to realize you’ll be investing a lot of your personal time and money into your music career. If you’re certain your absolute goal would be to mold your music talents right into a true “music business” and you also have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive since you can possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For instance most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the required accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one or even two of the key components minus the essential third aspect in a music advertising campaign won’t generate maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name on the market and partaking in conversations with fans could be cool, even self gratifying and it’s much better than not doing anything at all, but imagine how much more effective you’d be if you went to work on many of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
The Solution To Ineffective Music Marketing
The bottom line is that whenever you break down the intricacies on how best to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements which are most productive for the music business growth. Divided in an an easy task to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message in their mind. All you do should create a knowledge for you and your music all the time. Approach this with precision and a firm direction and your music business foundation will undoubtedly be solidified for years ahead.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you have laid the initial groundwork and you’ve made your audience aware of just what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts wish to know you are for real. That you value them. That you’re here for the long-haul. Making connections using them and keeping them involved with your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. If you don’t have products to sell… you do not have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to invest their money and purchase your stuff and the others of your music marketing processes will flow and flourish so easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s easier to talk about these exact things than it is to make them happen in your job but this is what the music business is focused on so incorporating these procedures into your music business campaign is a must, or you merely won’t last long enough to make dent in the music world.
And that’s not what we want for your music career… is it?
Again, it could seem easy enough to map these things out on paper but the truth is that most bands and musicians will see a hundred and one methods to screw this up.
You’ll either spend a lot of time on creating awareness and connecting together with your audience but then neglect to require the sale. Or you’ll ask for the sale way to often and just forget about connecting together with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and head on out there and do a bunch of music marketing, but if you’re not touching all three components of this process on how best to market music, then you’re missing the boat and more importantly… you’re fans will not be “feeling” your vibe. music They just won’t connect to you on a deeper level. Without connection, there is no sales and without sales, you do not have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame press releases that musicians love to send out nowadays. These press releases are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 How To Rock & Roll Band”. Just do it… admit it. You’ve probably delivered something like this yourself at one time or another.
Unfortunately there are some problems with this spray and pray technique that’ll be blatantly obvious when you build up a headline such as this against my 3 step process. See the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step but it does not connect and that my pal is a no no. It’s 100% self interested and sadly, it will fail each and every time it’s used.
Fans and media see through this. All of the band wants is the money. For some unknown reason the band is expecting us to head on over to the link included in their press release and go through the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they ask for the sale?
How TO ADVERTISE Your Music More Effectively